PubTalk - Cambridge City Council Advertising Campaign

PubTalk is an advertising campaign for Cambridge City Council designed to celebrate the city’s historic pubs through the art of real conversation. Featuring genuine, overheard exchanges between pub-goers, which are then elevated through playful typography and colour palettes drawn directly from the pubs in which they took place.

Removed from context and anonymised, these conversations become humorous, relatable moments that invite curiosity. Subtle details such as the time, date, and location reward closer inspection, using an unconventional approach to spark interest and reconnect audiences with Cambridge’s pub culture.