Naughty Knickers - Bravissimo

Naughty Knickers is an advertising campaign created to launch Bravissimo’s newest range in collaboration with Miriam Margolyes. The collection features women’s underwear with hidden messages placed discreetly inside the garment, using direct quotes from Miriam to challenge taboos and encourage honest conversations around women’s bodies.

Playful lace details and a positivley blinding yellow reflect Miriam’s mischievous humour and unapologetically positive outlook on what it means to be a real woman. The campaign celebrates confidence, liberation, and joy through bold, expressive design.