Hamlet! - National Theatre Advertising Campaign

Hamlet! is an advertising campaign for National Theatre’s adaptation of Shakespeare’s Hamlet, reimagined through the lens of regional slang and dialect. Iconic lines from the play are translated into local dialects using phonetic spelling, city-sourced colour palettes, and typography that visually reflects the nuances and rhythm of each accent.

The nationwide campaign breathes new life into Shakespeare’s text while celebrating the often-overlooked richness and diversity of regional accents across the United Kingdom.